You don’t need a new website — you need a clearer message.

Before you invest $10k in a rebrand or spend months obsessing over design tweaks, pause. Your visuals might be stunning. Your layout might feel high-end. Your fonts and logo may be doing everything they should. But if your message doesn’t land with the person reading it?

They’re clicking away — even if they love your aesthetic.

The good news is, you likely don’t need to burn everything down and start over. You just need to clean up the story your copy is telling.

The truth is, visuals don’t convert on their own anymore. We’re in a saturated market, and today’s clients are more tuned in than ever. They aren’t just hiring based on a pretty homepage — they’re hiring based on connection. They want to feel seen. They want to trust you. And they want to know what makes you different from the hundred other vendors they’ve scrolled past today.

That trust starts with your words.

Let’s look at three key spots where your message might be falling flat — and how to bring clarity, warmth, and alignment back to your website copy.

Your homepage headline
This is the very first line people read — and if it’s vague or templated, it’s costing you. Something like “Capturing love stories around the world” may sound poetic, but it doesn’t actually say anything specific about you.

Instead, use your voice and vision to draw them in. Try:
“Grounded, emotional wedding photography for couples who feel deeply and celebrate wildly.”
It’s still elegant — but it’s clear, distinctive, and emotionally charged.

Your services page
Too often, this turns into a checklist of deliverables or packages. But your ideal client isn’t here to compare bullet points — they’re looking for an experience.

Lead with how it feels to work with you. Help them imagine it. For example:
“From your welcome party to your post-wedding brunch, I’m there to document your celebration like the story it is — immersive, intimate, unforgettable.”
Now they can picture themselves in that experience, which makes booking feel natural.

Your About page
This one’s the heart of it all. If your About reads like a résumé or starts with “Hi, I’m [Name], I’ve been doing this for 10 years…,” it’s missing the opportunity to connect.

Instead, speak from your why. What do you believe weddings or creative work are really about? What are you like to work with? What do you love about this career?

Here’s a starting point:
“I believe in creating moments of awe through intentional floral design that speaks to your story, not trends.”
Simple. Direct. Rooted in purpose.

You don’t have to rewrite everything at once. Start with your homepage headline. Then look at one paragraph on each page and ask yourself: Does this sound like me? Does this help someone trust me?

Write like you speak. Focus on what matters most to your client. Let your voice guide them through the page — not just your color palette.

Need help putting this into action? That’s my thing. I work with wedding professionals and creatives to refresh their website copy so it actually sounds like the brand they’ve become — not the version they started with years ago.

If your visuals are working but your words aren’t, let’s rewrite your site before you invest in another redesign.