That silence after an inquiry stings, doesn’t it?
You get an email or DM from a potential client that seems promising — then… nothing. No reply. No follow-up. Just the faint echo of what could have been.
If you’ve been ghosted lately, you’re not alone.
But here’s the truth: It might not be them.
It might be your copy.
Let’s dive into how your messaging could be repelling instead of magnetizing — and what to shift right now.
The hidden reasons ghosting happens in your inbox
Not all ghosting is about budget or timing. Often, it’s because your words:
- Sound too vague or generic
- Don’t clearly show the value of what you do
- Feel transactional instead of connective
- Don’t create enough emotional resonance to spark a reply
And let’s be honest: when your copy isn’t aligned with who you are or who you serve, it’s easy for dream clients to slip away.
1. Start with how it feels to work with you — not just what you do
Instead of leading with “fine art photography for timeless weddings,” try:
“I’m here to capture the quiet, connected, meaningful moments — the ones that matter long after the cake is gone.”
Paint a picture. Speak to the experience. That’s what your dream client is hiring you for.
2. Rewrite your call-to-action with clarity and warmth
“Let’s connect!” might sound sweet, but it’s not specific.
Try:
- “Tell me about your dream celebration — I’ll take care of the rest.”
- “Fill out my inquiry form, and I’ll be in your inbox within 24 hours.”
- “Let’s create something wildly meaningful together. Start here.”
Clear + warm = a compelling reason to respond.
3. Personalize your inquiry response email
Don’t hit send on a robotic reply. Even a short personalized note can make the difference.
Here’s a simple tweak:
“I saw that you’re planning a fall wedding in the Catskills — absolute magic that time of year. I’d love to learn more about what you’re envisioning.”
Make them feel seen. People don’t ghost when they feel understood.
4. Infuse your About page with voice and values
If your About page reads like a résumé, let’s change that.
Instead of facts, share:
- Why you do this work
- What you believe weddings (or creative work) are really about
- How you show up when you serve
That’s what dream clients connect with — not just awards and accolades.
Ready to stop chasing inquiries and start connecting?
If your inbox feels empty, your voice might be the missing piece.
I help wedding pros and creatives like you write brand-aligned copy that turns browsers into booked clients — without the burnout.
[Let’s realign your messaging] and create connection that converts.
Blog 4: Your Website Isn’t Broken — Your Message Is Muddled
SEO Keyword: website copywriting for wedding pros
Meta Description: If your website isn’t converting, it might be your copy — not your design. Here’s how wedding pros can clarify their message and attract dream clients.
Alt Text for Gallery Image: Creative wedding professional reviewing her website on a laptop with a notebook open, jotting down ideas for refreshing her messaging.
You don’t need a new website — you need a clearer message.
Before you invest $10k in a full rebrand or a custom site, hear this:
Your visuals might be beautiful.
Your layout might be clean.
Your logo might be luxe.
But if your words don’t connect?
Your dream client clicks away.
Here’s the good news: you don’t need to start from scratch. You just need to clean up the message that’s already there.
Why visuals aren’t converting like they used to
The wedding market is oversaturated — and couples (and clients) are overwhelmed. They’re not just scanning for pretty logos. They’re searching for relatability. A sense of trust. A feeling of, “Yes, this is who we want.”
That trust is built with your voice.
Your copy is your first impression — not just your design.
Copy Audit: 3 places your message might be muddled
1. Your homepage headline
If it says “Capturing love stories around the world,” it’s time to level up.
Instead, try:
“Grounded, emotional wedding photography for couples who feel deeply and celebrate wildly.”
2. Your services page
Avoid a laundry list of packages. Use this space to speak to the experience.
Try:
“From your welcome party to your post-wedding brunch, I’m there to document your celebration like the story it is — immersive, intimate, unforgettable.”
3. Your About page
Connect with your values, not just your background.
If you’re a designer:
“I believe in creating moments of awe through intentional floral design that speaks to your story, not trends.”
How to rewrite your site without burning it down
- Start with your homepage headline — make it feel personal and specific
- Update 1 paragraph per page using your actual voice (pretend you’re speaking it aloud)
- Focus on feelings, not just features
- Let your copy create connection, not confusion
Need help finding the words?
I’m here for that. I work with wedding professionals and creatives to realign their website copy with the brand they’ve actually become.
Let’s make your words work harder before you spend thousands on a new design.
